Facts Help

This is either refreshing or refreshingly obvious, according to your perspective.

Read this Miller McCune article on priming people with Facts

“They randomly divided the 2,500 respondents and an additional 700 public school teachers nationwide into two groups. All were asked their opinion about education issues, but only some were primed with information. For example, before a question on whether public school funding should be increased, the experimental group was informed of the average per-pupil expenditure in their district. Support for increased school funding was 10 percentage points lower among the informed group — 51 percent vs. 61 percent.

“If you can change 10 percent of the public’s view on a particular issue by giving them a single fact, that’s pretty striking,” Howell said.”

And it certainly consolidates some thinking I have about presenting my design strategy work…even if the presentation is heavily qualitative, grounding the presentation in some essential fact, reality or trend helps frame the debate and primes people to listen to what you have to say.


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