Consumer Insights: Participatory Design


Last night I went to see JooYoung Oh give a presentation on her participatory design methods at The Change You Want to See, a very cool activist and co-working space in Williamsburg. I was tired after a long day, but the exercise of  putting lots of stickers on a page to describe my ideal product experiences with words and pictures was lots of fun, and was a great jumping off point for solid and insightful conversations about people’s product lives. Getting that visual insight, tagging images and tracking what they mean to people is a very cool method.

Also, we went out for drinks afterwards and wandered into a quiz night. I am proud that our team was in the top half, despite missing half of the rounds! We could have been contenders. I’m sure of that.


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